We founded Fend with one simple goal: to help you experiment with your passion while at the same time provide amazing prices. We were tired of cookie-cutter stores with lackluster selection, and boring gifts.

Instead of offering a huge unoriginal collection, we carefully curate just a few unique pieces perfectly suited for people having the taste buds like you. We focus on items that gets you excited about shopping again, as we believe buying online should always be fun!